UKs New Financial Promotion Guidelines Dont Include Crypto

UK’s Financial Conduct Authority (FCA) today introduced tougher rules for advertising high-risk financial products such as non‑mainstream pooled investments, speculative illiquid securities, and peer‑to‑peer (P2P) platforms, among others. The FCA also stressed that the new guidelines don’t yet apply to crypto promotions, which will have a separate set of rules once the government and parliament confirm “how crypto marketing will be brought into the FCA’s remit.”