85 of merchants see crypto payments as a way to reach new customers Survey

While the market goes steady, the crypto ecosystem continues to grow as merchants innovate and adopt cryptocurrency payments in their quest to gain new customers.Data platform PYMNTS collaborated with Bitpay to survey merchants.In the report titled “Paying With Cryptocurrency,” the researchers found that among businesses with an annual income of $1 billion, 85% are adopting crypto payments to find and gain new customers. On the other hand, 82% of all the merchants who participated in the survey cited crypto’s elimination of middlemen as their reason for accepting it as a payment method.